London Bridge: Located on the southern bank of the River Thames, London Bridge is one of the city's most vibrant areas. Staying at the Serviced Apartments London Bridge you will be close to a range of attractions. History enthusiasts can cross the river to visit the Tower of London, with its imposing central keep, where many famous characters of history literally lost their heads. Discover more about London's iconic Tower Bridge at the Tower Bridge Exhibition. Or learn about Britain's proud naval history on board the warship HMS Belfast. A short walk along the river bank brings you to Shakespeare's Globe Theatre, where plays are performed throughout the summer. Continue along the river bank and you will arrive at Borough Market, one of London's best food markets, which runs on a Friday and Saturday and is guaranteed to fire your gastronomic interests. London Bridge is also home to one of London's newest landmarks, the 95-storey Shard, which has an observation deck offering panoramic views.